VICE WORLD NEWS

TDesign Agency: Denzu Webchutney
Client: vice world news

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www.theunfilteredhistorytour.com

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The unfiltered history tour one of the finest project I have recently worked on… Thanks to Webchutney and his overall team for giving me this opportunity to be a part of this project.

A SECRET AUGMENTED REALITY TOUR OF THE BRITISH MUSEUM’S STOLEN ARTEFACTS

The Unfiltered History Tour uses Augmented Reality in Instagram Filters to challenge imperial narratives. Visitors to the British Museum can scan disputed artefacts, teleporting them back to their homeland, as experts from their country of origin, play tour guide in an immersive audio-visual experience.

The Tour was developed right under the Museum’s nose and visitors can take the Tour by connecting to its WiFi. Worldwide, people enjoyed extended podcasts showcasing the same experts. The Tour established VICE as a thought-leader in postcolonialism, showcasing its commitment to highlighting marginalized colonial voices, and built equity from its series ‘Empires Of Dirt’.

BACKGROUND

The British Museum is the world’s largest receiver of stolen goods with over 8 million objects – that’s a lot of potentially looted artefacts. But for centuries, we’ve only heard the imperialist version of how they got there. An equitable environment can only be created when silenced voices express the intergenerational trauma caused by colonial loot.

IDEA

The Unfiltered History Tour is a guerrilla tour of the British Museum carried out via Instagram filters by making use of Augmented Reality that the internet is no stranger to. However, instead of adding dog ears to a selfie, the same technology was re-engineered to scan and identify life-sized 3D artefacts in differing light conditions throughout the day, to unfilter centuries of colonial narrative.
In this alternative interactive tour, visitors can scan 10 disputed artefacts of the museum and see them being teleported back in time to their home countries, with experts from their homelands playing tour guide by narrating the true story of the loot of these treasures, with Augmented Reality being used as a subversive contextual overlay. Those who aren’t at the British Museum can unfilter history from wherever they are in the world, with immersive audio-video experiences and extended podcasts hosted on the Unfiltered History Tour website.