Citroen

Citroën – Inspired by Mumbai For Citroën's Inspired by Your City campaign, I created an illustration that captures Mumbai through the lens of personal memory and lived experience. Rather than depicting iconic landmarks alone, the artwork brings together the city's everyday symbols, emotions, and cultural nuances into a vibrant visual narrative. Using a playful geometric style and bold colour palette, I reimagined Mumbai as a collection of interconnected stories—its architecture, food, people, movement, and spirit—all woven into a single composition. The illustration celebrates the city's energy, nostalgia, and individuality while reflecting Citroën's philosophy of freedom, creativity, and urban exploration.

Year

2021

Scope

Illustrations

Client

Citroen | Agency: Kulture shop

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