The Unfiltered History Tour

Illustration Design for an Award-Winning Augmented Reality Campaign. The Unfiltered History Tour reimagined how audiences engage with contested cultural artefacts housed in the British Museum. Using augmented reality, the project allowed visitors to uncover alternative historical perspectives and hear stories often omitted from traditional institutional narratives. As part of this initiative, I created a series of detailed black-and-white illustrations that formed a key visual layer of the campaign. The artwork was designed to complement the immersive AR experience, translating complex historical, cultural, and political themes into engaging visual narratives. Each illustration balanced clarity, storytelling, and visual impact while remaining adaptable across digital, interactive, and promotional touchpoints. Working closely with the creative team, the objective was to develop a cohesive illustration style capable of supporting a large volume of content while maintaining consistency throughout the user journey. The result was a visually distinctive body of work that helped strengthen the campaign's narrative, enhance audience engagement, and contribute to a thought-provoking experience that connected history, technology, and visual communication.

Year

2022

Scope

Illustration

Client

Vice Media | Agency: Dentsu Webchutney

Challenge

To visually represent complex stories of cultural displacement, colonial history, and contested heritage in a way that was accessible, engaging, and suitable for an immersive augmented reality experience. The illustrations needed to support educational content while remaining visually compelling across multiple digital platforms.

Solution

Developed a cohesive system of detailed monochrome illustrations that translated historical research into clear visual storytelling. The artwork was designed to work seamlessly within the AR experience, helping users navigate narratives, engage with content, and explore alternative perspectives through a unified and memorable visual language.

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