Clicktra

Developed the complete visual identity for Clicktra, a vibrant 18,000 sq. ft. indoor family entertainment and gaming destination in Indore. Created the brand language from logo development and colour palette to comprehensive corporate stationery and merchandise. Developed a distinctive brand mascot — a playful chameleon that changes colours, reflecting Clicktra’s vibrant, dynamic and ever-changing entertainment experience. Extended the identity across wayfinding, signage, backdrops, entrance graphics and themed environmental designs throughout the entertainment centre. Designed engaging visual systems for multiple zones including VR, arcade, karaoke, mini golf, selfie park and kids’ play areas. Created branded merchandise and promotional touch points that bring the chameleon mascot and playful Clicktra identity to life. Built a cohesive, energetic design language connecting the physical space, customer experience and brand communication — making every interaction fun, immersive, memorable and unmistakably Clicktra.