Hopscotch

Developed a series of custom illustrations for Hopscotch's themed kidswear collection, creating imaginative visual narratives that complemented the brand's playful and adventurous identity. The artwork was designed to enhance the storytelling aspect of the apparel, transforming fashion concepts into engaging character-driven experiences for children. The project involved concept development, character illustration, visual storytelling, and adaptation of artwork across multiple fashion and retail touchpoints.